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Custom Logo Design
Harnessing The Power of a Custom Logo Design
One of the finest designers, Paul Rand, claims that "a logo is a flag.” It is used to identify you, not directly sell. A logo receives its meaning from the characteristics of what it represents. Its significance is outweighed by the product it symbolizes; its meaning takes importance over its visual appearance.
Some businesses consider custom logo design decisions to be unimportant. But there are several reasons why it’s crucial to get your custom logo design right. A high-quality professional logo can assist in brand awareness, facilitate brand differentiation from rivals, sway investment choices, and communicate the essence of your brand.
A custom logo design also serves as a communication tool that may be used on your
business’s merchandise, website, official document, business cards, etc. As a result, stakeholders, especially consumers, are exposed to your brand aspect regularly.
“How to Find Someone to Design My Small Business Logo”
With the numerous advantages of having your custom logo design, we’re sure that you’ve asked yourself, “how to find someone to design my small business logo?” That said, we’re going to go over some things that could help you in your search for a designer that could harness the power of a custom logo design.
Different Methods of Hiring a Designer
Whether you want someone that knows how to design a logo from scratch or make a redesign, there are different methods how you could hire a logo designer. The two most common options are either hiring a freelance logo designer or a graphic design service like Pro Print Press.
· Freelance Logo Designer
Compared to employing an agency, employing a freelance logo designer will be less expensive. So, if you have a limited budget and the time to closely supervise your logo production, this is for you.
The downside though is that you will be in charge of managing the project and handling the majority of the administrative tasks. Hiring a freelance logo designer is also a gamble as you’re either lucky enough to find a highly talented one or unlucky enough to find one that can’t meet your standards for your custom logo design. Freelance logo designers also take a long time to complete your custom logo design and barely communicate with you throughout the process. They also tend to easily walk away from projects due to feedback that doesn’t align with their wants and overpromise but underdeliver on the output.
· Graphic Design Service
Graphic design services like Pro Print Press allow you to submit as many design requests as you'd like at a fair price. They also have a quick turnaround time and can be easily reached for updates regarding your custom logo design. And since they allow unlimited design requests, you can ask them to create your other marketing materials such as custom flyers and brochures, custom mugs, custom t-shirts, custom hoodies, social media posts, etc.
So, whether you run a developing startup or company that requires ongoing designs in addition to your custom logo design or a firm that is rapidly expanding and needs a design team to create advertising, promotional/marketing materials, flyers, newsletters, business cards, stationery, etc. regularly, then, a graphic design service like Pro Print Press is your best option.
Custom Logo Design Process
Some people wonder why designing a high-quality professional logo is so challenging. After all, logos appear to be simple and little and the process of creating a custom logo design seems straightforward if all you see is the finished product. Yet it isn't.
There’s a guide that must be followed when creating a custom logo design. Professional logo designers, whether freelance or a graphic design service like Pro Print Press, give you a brief of their logo design process. So if you’re talking to a designer who doesn’t want to disclose their process, stop and look for another. That one won’t be worth your time and money. For years, professional logo designers have practiced the following logo design process to fully harness a logo’s power onto a business.
· Research
The first step of the custom logo design process is to conduct research. In other words, to get to know the client, their business, the industry, their rivals, and the trends within their niche.
Part of fulfilling this step of the custom logo design process is to have an interview with the client to know about their business, values, aims, products, services, goals, etc. Afterward, professional logo designers research their client’s rivals. They compare and contrast the client’s status as compared with their rivals, laying out the strengths and weaknesses of each to assess which custom logo design strategy to take. Professional logo designers solve problems first, then design.
Also, included in the research part of the custom logo design process is to look into popular styles and trends in the client’s industry, as well as custom logo designs that have been effective in the past. But rather than going along with the trends and following them, professional logo designers look into them to gain awareness as timelessness in a business’s custom logo design is important.
· Conceptualization
The second step of the logo design process is to create custom logo design concepts based on the research conducted. This is the most crucial step in the logo design process and it’s the stage where professional logo designers bring out their inventive side.
Sketching is a great technique they use to get custom logo design ideas out of their mind and onto paper quickly. Afterward, they transfer the custom logo design sketches into a computer.
· Feedback
The success of every custom logo design depends heavily on feedback. Without feedback, everything is still only as good as the logo designer's "feelings." Being confident in one's work might be good, but having a third-person point of view is always better as it gives a fresh perspective on the work.
· Revisions and Presentation
Based on the feedback acquired, professional logo designers refine and enhance the custom logo design as necessary. Afterward, they put together a presentation of only their best custom logo designs. They present the logo in a context that will make it easier for the client to understand the brand identity.
· Delivery
Once their client is satisfied with the custom logo design, the designers deliver the necessary files and provide all necessary assistance.
Custom Logo Design Cost
The logo design cost depends on who you choose to hire. For example, depending on the volume of design requests, graphic design services like Pro Print Press charge a few hundred dollars while freelance logo designers may charge around $25 per hour.
Custom Logo Turnaround Time
In finding a logo designer, choose one that works quickly and efficiently. When working with the best logo designers, you may anticipate receiving the first draft of your custom logo design in three days. Following that, you should get revisions in no more than two days. With this kind of timeline, you should have your finished custom logo design in no more than 1-2 weeks. But, you also need to remember that a quick turnaround time for your custom logo design does not only rely on the logo designer’s skills, it also relies on your ability to give accurate, concise feedback and on your capacity to communicate your wants and dislikes.
How to Work with a Logo Designer to Create a High-Quality, Professional Custom Logo Design
The secret to creating a high-quality and professional custom logo design is communication. We'll go over several strategies on how you could efficiently work with your partner logo designer to produce the finest custom logo design for your business.
Set Expectations
For the logo designer to execute a good job, you must know what you hope to gain from them. Discuss all of your objectives, goals, and expectations with your logo designer and ask for their opinion as well as any recommendations they may have to help the custom logo design turn out exactly the way you want it to. Also, inform them of your target market, the image your business should portray, and the tone you want them to use.
However, don't expect the custom logo design to reflect your expectations in the first presentation. If you need a custom logo design, it can take some time (depending on the graphic designer's abilities) to meet your requirements.
Send Examples
Provide your logo designer with some illustrations of the custom logo designs that you like. By telling them what you like and don't like, you are not requesting that they duplicate them. You’re just letting them understand what you expect of them.
Give Feedback
Getting the ideal custom logo design for your business requires patience and multiple revisions during the logo design process. Tell your logo designer what you believe needs to be fixed or improved, and always express how you feel. When you engage someone to design a corporate logo for you, constructive feedback is always appreciated by professionals in their field.
Logo Design 101: What Makes the Best Professional Logo Design?
Creating a professional logo design requires careful thought and planning. It needs to reflect your business’s identity and has to have a message or a story incorporated into it. It may seem easy in theory however, it’s quite hard. In the end, a lot of logos end up looking messy or subpar.
With this, here are the elements that make the best professional logo design.
Simplicity
When it comes to a professional logo design, less is more. This is because clarity is what makes a top-quality custom logo design. A simple logo design allows your customers to easily recognize and remember your business. This is because a complex custom logo design tends to project a complicated message that your customers will fail to digest. A simple logo design also humanizes your business and allows you to connect more with your customers. It also makes sure you stand out from your industry competitors as a simple logo design is difficult to replicate.
Effective Use of Color Theory
Colors used in custom logo designs serve more than just aesthetics. That’s because there’s a psychology behind the colors that you choose for your brand. The use of yellow in your custom logo design, for example, can convey to customers the positive energy, warmth, and friendliness of your brand. Meanwhile, a green-themed custom logo design can convey freshness, health, and strength. On the other hand, the use of black in your custom logo design can convey to your customers your brand’s sophistication, elegance, and power.
Hence, when thinking of colors to use for your professional logo design, you need to understand your personality, mission, and target market. As a result, you can maximize the effectiveness of your professional logo design by giving your customers emotions which can help them form a response and build a connection with you.
Effective Use of Typography
Similar to colors, typography also has the power to evoke your customers’ emotions. Using serif fonts, for example, can express your trustworthiness and authority as a brand. Meanwhile, sans serif reflects that you’re a modern, contemporary, and straightforward type of business. On the other hand, monospace fonts can express your brand’s vintage and scholarly personality.
Now, not all professional logo designs need to have typography. But if you choose to have one, it’s better to avoid complex fonts that make the text unreadable or unprofessional.
Versatility
Remember that logos are used as a mark for your business’s products, physical marketing materials, and digital media displays. With that said, a professional logo design should be versatile. In other words, no matter what media channel you use, your custom logo design remains clear and concise. It should also look good whether it’s printed in grayscale or colored and should work when edited with visual effects such as embossing or debossing and shadows.
Don’t take custom logo designing into your own hands. Instead, let our logo designers at Pro Print Press take care of it. We will make you a professional logo design that incorporates the elements of simplicity, effective use of color theory and typography, and versatility.
Logo Design 101: What are Logos and Why are They Important?
During the ancient Greek period, the term “logo” simply meant a “word” or “speech”. Then fast forward to the 21st century, the logo is now defined as a “graphic mark”, “emblem”, or “symbol” that represents a company or business enterprise. It is used to express its character and purpose which makes it easy for customers to recognize and remember. This graphic representation can either be a single icon or a combination of texts, shapes, and images that has a direct or indirect effect on the consuming public.
Through the ages, this symbol has evolved from being just a linguistic term to becoming an integral corporate design. It is adopted by almost all kinds of organizations and used to identify their products, uniforms, vehicles, and other related items. Since it has affected our mentality and practically attached itself to every tangible thing in our daily life, the logo is now a part of everyone’s psychosocial and economic consciousness.
At this point, you’re already aware that logos are indeed important. But here are five essential points to elaborate on their importance.
Identity
A professional logo design conveys what the brand is all about. Before anyone can have a glimpse of the company’s office interiors and its employees, or even an iota of knowledge of products or services it offers, the brand logo design stands as the two-dimensional figure that embodies what the company or business enterprise represents. Once any person recognizes the brand logo design, the company can already establish a connection with its potential customer. And when the customer remembers it, awareness and appreciation would follow which can most likely translate to a purchase order.
Impact
People who see a professional logo design for the first time will have an idea of its business, or at least can stimulate their interest and eventually get a lasting impression. Through its elements and overall design, customers are drawn to it. For example, the professional logo design’s color can have an immense effect on their mood, meaning it can psychologically manipulate their perspectives, emotions, and reactions. For instance, the distinct image it presents like the great owl and the mighty eagle reflects the qualities of wisdom and courage respectively. While the words, letters, or numbers incorporated into the logo immortalize the company’s name or epitomize the symbolism of luck.
Competition
With the tight rivalry of businesses today, making an effort to stand out from the rest has always been the goal of every corporate entity. And it all starts with the creation of a professional logo design. That’s why many businesses hire logo design artists and pay huge amounts of money to come up with a unique but simple logo design that can illustrate the ideals, products, and services of the company. The more original the professional logo design is, the more recognizable it becomes. And according to a recent study, a well-designed logo can offer substantial benefits to brands. Moreover, logos help pique the interest of customers, differentiate it from other brands, and even influence investors’ decisions.
Loyalty
Custom brand logo designs facilitate brand recognition. And when consumers become satisfied with a certain brand, they will surely show strong support in many ways. Aside from patronizing the company’s products and services regularly, they would also promote it to their families and friends. They would willingly share their good experience by posting content on their social media pages. And they would even buy the brand’s merchandise like T-shirts, mugs, and toys. And on the front of these items is the brand logo design that they proudly show off.
Professionalism
When it comes to business, your professionalism is determined by the caliber of your goods and/or services. But your logo does, too. Your customers will learn two things from a professional logo design: first, that you pay attention to detail, and second, that business can meet their needs and expectations. In other words, a professional logo design gives you credibility and dependability in the eyes of your clients. Meanwhile, if your company doesn't have a professional logo design, you will come out as sketchy. Additionally, you'll be insulting and ignoring your customers’ concern for value if your logo isn't professionally designed.
Book our professional logo design services here at Pro Print Press. Our logo designers will ensure that your custom logo design will convey your business’s identity, create an impact on your customers, place you above your competition, increase brand loyalty, and project your professionalism.
Logo Design 101: Our Logo Design Process
In the creation of logos, the steps taken during the design process serve to be crucial. It is what guides our creatives toward making clear and beautiful artwork. Here at Pro Print Press, we value transparency.
With that said, here are the steps of our logo design process:
Setting the Foundation
In every beginning of our logo design process, our logo designers cover the following:
- Who should the custom logo design resonate with?
- What is the business about? What are its products and/or services?
- What is the business’s core value or mission?
- What custom logo design goals are needed to be met?
- How much is the logo design budget?
- What is the expected date of completion?
- Who are the people involved in the decision making for the custom logo design?
These questions are what our logo designers go back to in between the phases so as to ensure that they stay right on track.
Acquiring and Laying Out Logo Design Ideas
At this stage of the logo design process, our logo designers research trendy custom logo designs related to your brand. They browse art magazines, books, and portfolios, as well as take trips to art conferences, galleries, and museums. By being exposed to high-quality works that are incorporated with beauty and ingenuity, our logo designers can draw various logo design ideas.
Afterward, our logo designers lay out their logo design ideas on a mood board. These logo design mood boards usually consist of image pegs, the visualized color scheme, a theme, and fonts.
Sketching
This is the stage of the logo design process wherein logo design ideas turn into sketches. Our logo designers capture the relevant concepts they laid out on the mood board and turn them into several varied rough illustrations.
Sometimes, they start with just a keyword or a shape. From there, the possibilities are endless.
Approval
At this stage of the logo design process, our logo designers pitch the best sketches to the project decision-makers. This includes you, your closest staff, and individuals who best match your target market. Our logo designers are always open to revisions and feedback, regardless of whether they’re positive or negative. But once approved, we then proceed to the next stage of the logo design process.
Refinement
Equipped with a blueprint, our logo designers refine the custom logo design using tools like Adobe Illustrator. This design software is commonly used for creating graphic and infinitely scalable art files.
Testing
After the refinement stage of our logo design process, our logo designers proceed to test how well the logo works on light and dark backgrounds. Through previewing, they can make minor adjustments to the custom logo’s shadows, colors, and much more. This is so they could eliminate any subtle design flaws before handing it over to you.
Sending of Custom Logo Designs
After testing, we do another round of approval. Once done, we hand over the final custom logo design, as well as the master copy file to you. We provide the following file formats:
- EPS
- SVG
- AI
- JPEG
- PNG
- GIF
Logo Design 101: Why Knowing Your Target Market Is Important
Your target market is the group of consumers that you aim to serve. With that said, knowing them is an essential task that you need to accomplish. By doing so, you would be able to focus more on offering a certain group of people what they need rather than infinitely trying to please everyone in the industry.
Apart from that, knowing your target market helps in the creation of your custom logo design. Even if it’s their basic details such as age, gender, and social status, logo designers would have a better idea of what shapes, colors, and fonts to use. You’ll also be able to understand their likes and dislikes and in turn, orient logo designers so they could stay in the right direction during the logo design process.
Book our professional logo design services at Pro Print Press. Our logo designers are skilled at creating a custom logo design that will effectively attract the attention of your target market.
Logo Design 101: Why Aim for A Timeless Custom Logo Design
Logos are meant to serve your business for as long as they can. To do that, they must withstand the test of time. It must reach the point that no matter which generation one is in, they would still be able to recognize your business because of your custom logo design.
A timeless custom logo design prevents your business from looking outdated and gives out the impression that your products and/or services have fallen behind the times. It also allows you to adapt to technological advancements and trends. And if you’re looking to reinvent your logo sometime in the future, a timeless custom logo design would be easier to touch up since you could make changes without fearing that people would know you anymore.
Book our professional logo design services at Pro Print Press. Our logo designers will make you a custom logo design that will not falter through the ages.
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